Aussie Female Fashion Entrepreneurs We Love!

International Women’s Day may have come and gone, but it’s never too late for us to show support to women who have inspired us. Today, we spotlight on five female fashion entrepreneurs who have become forces to be reckoned with in Australia’s vibrant fashion scene.

Sarah-Jane Clarke and Heidi Middleton 

founders of sass and bide


It’s been 16 years since the first showing of Sass & Bide at Mercedes Australian Fashion Week in 2001, but dynamic duo and best friends Sarah-Jane Clarke and Heidi Middleton show no signs of slowing down. Established in 1999, the brand has evolved from customised denim on London’s Portobello Road to an international cult label synonymous with Australian fashion. The duo may have parted ways with the fashion label but they are no less busy! Clarke has been taking the time off to travel the globe with her partner and three boys while Middleton, who has relocated to Paris, now serves as creative consultant on Hands of Fashion, a new brand launched by the United Nations-sponsored Ethical Fashion Initiative. She is also set to launch her own online fashion and art atelier in 2017.

Katherine Hampton

Katherine hampton of camp cove swim

We are in love with Katherine Hampton because she is one sassy chick who shares the same belief as us in business - to see people enjoying and feeling empowered wearing clothes they love. In 2013, Hampton started Camp Cove Swim, a swimwear label that embraces vintage cuts, cheeky booty and eye-catching graphics inspired by retro fashion and Australian culture. Today, the brand has amassed a following of almost 30,000 on Instagram.


Rachel Evans

rachel evans of house of quirky

Rachel Evans is the founder of House of Quirky and the brands you have become familiar with us at The WYLD Shop. Since the explosion of Minkpink onto the fashion scene in 2005, Evans has continued to grow the portfolio of brands to include Somedays Lovin, Staple and Evil Twin. At the same time, she has become the driving force in taking the iconic Australian high street styles onto the world stage, providing truly unique, fun and affordable fashion for all styles and comfort!

Kelli Donovan

keli donovan of pure pod sustainable

Back when slow fashion is at its infancy state in 2007, Kelli Donovan, one-half of Pure Pod, is already making headway pioneering sustainable fashion with her partner Stan Watson. After working in the fast paced fashion industry for 15 years as a designer, she did a 180 in establishing fashion with a conscience, and drew inspirations from her nature trips with her father as a child.  Pure Pod is a clear example that sustainable clothing need not be boring. We love the contemporary designs with hand-printed eco inks and natural dyes, lending an edge and urban touch to each collection. The label is made in Australia through ethical and sustainable processes. Combined with fashionable and sophisticated silhouettes, we’re totally in on this one.

Do you have a favourite fashion designer you love? Share with us in the comments below!

Live WYLD Live Free,

Kb and theWYLDcrew xoxo

1 comment

Thank you! What a beautiful gift to have written about our journey! We are humbled!

Kelli Donovan March 13, 2017

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