As with many great stories, it all started with a party. 

Native Aussie Kara Bensley-Austin wanted to introduce more Singaporeans to Australian High Street chic: a laid back, sundrenched aesthetic driven by the cosmopolitan heartbeat of Sydney, Melbourne and Brisbane. She threw a party and a pop-up store for Singapore’s fashion forward--and was stunned by the response. As styles flew off the shelves, it became clear people wanted more. And thus, was born. 

Today, serves fashionistas throughout Asia who want on-trend, affordable High Street style with an urban edge. You’ll find pieces that exude Australia’s effortless sense of style and confidence available in sizes 6-14 AU/UK . What you won’t find is everyone else wearing them: the majority of designs are exclusive to in Asia. You’ll find the iconic eyewear brand LeSpecs, fun, flirty and vintage inspired designs from MINKPINK, contemporary statement piece jewelry from 8 Other Reasons, sophisticated silhouettes from Staple the Label, free-spirited styles from Somedays Lovin’ and a bit of grungy punk stuff from Evil Twin.

 If you’re here in Singapore, join us for one of our frequent pop-ups, stop by our open showroom or even host one of your own WYLD Trunk Shows!  And of course, browse our online shop and enjoy free shipping within Singapore and Malaysia. If your overseas or local don’t forget to sign up to our weekly newsletter updating you on our New Arrivals, Events and Sales!

 Live WYLD and Live free, with the confidence to dream and be whoever you want to be.