WhySoBlue is a women-led business started by mother-daughter duo Jaya and Shweta. They focus on bringing elevated dresses and separates for the conscious modern woman, following ethical employment and zero waste production.

WhySoBlue strictly follows Zero Waste Production in an effort to reduce fabric wastage that ends up in landfills. The fabrics they use are sourced directly from manufacturers all over India to empower artisans, ensuring they receive fair compensation for their products.