HerJuju was born when Singaporean Terie Sim, founder and former flight attendant, found that wired bras gave her much discomfort and left wire marks after wearing them for prolonged hours flying to different cities. The Singapore-based brand seeks to empower every woman with modern bralettes; promising comfort and elegance with exquisite laces and fabrics sourced from around the globe. Handmade with love for every woman who wishes to explore the world without limits.