Holistic Hair was launched in the New Zealand market in 2006.

The products were the sensitive shampoo, sensitive conditioner and scalp treatment oil, offered as natural alternatives to mainstream hair care that often included irritating synthetic chemicals.

Harnessing the science of aromatherapy with the healing properties of plants, Holistic Hair was a breath of fresh air for consumers who wanted safe & effective hair care that didn't compromise their health & wellbeing. The range has grown over the years to include a wider selection of shampoos, conditioners, extra care and styling products.