WYLD About Hair | Belinda Jeffrey’s New Australian Haircare Collection

✨ The WYLD SHOP is getting a GLOW UP and we’re adding more hair & beauty to our fashion and lifestyle mix—introducing luxe new arrivals like Belinda Jeffrey Hair. From blondes to brunettes (and every shade in between), this haircare range is designed to protect colour, restore strength, and deliver that salon-fresh shine at home.

 

Created by Belinda Jeffrey, one of Australia’s most celebrated colourists, the collection reflects her decades of expertise working with top models, celebrities and runway looks. Each product is thoughtfully formulated with nourishing botanicals and colour-protecting ingredients that not only pamper your locks, but also keep your shade vibrant and your strands healthy.

At The WYLD SHOP, we’re all about curating playful, exciting brands that smell divine, feel amazing, and deliver results. With Belinda Jeffrey Hair joining our homegrown Aussie icons like Le Specs, MINKPINK  and Sista Co, we’re one step closer to becoming your go-to one-stop destination for all things fashion, lifestyle, and now WYLD hair love. 💜

 

🌿 The Colour Care Shampoo

Why you’ll love it:

• Gently cleanses without stripping moisture

• Locks in salon colour for longer vibrancy

• Adds instant shine and bounce

• Leaves hair fresh, soft, and WYLDly touchable

💧 The Colour Care Conditioner

Why you’ll love it:

• Deeply hydrates to smooth and soften

• Tames frizz for sleek, polished strands

• Boosts shine and manageability

• Protects hair health between washes

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✨ The One for Blondes Shampoo

Why you’ll love it:

• Neutralises brassiness with violet pigments

• Brightens blonde, balayage & highlights

• Restores brilliance and cool tones

• Strengthens lightened hair from root to tip

🌸 The One for Blondes Conditioner

Why you’ll love it:

• Hydrates and nourishes blonde hair

• Restores softness and silky texture

• Enhances luminosity while fighting dullness

• Keeps blonde hair looking salon-fresh longer

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💚 The Colour Care Masque

Why you’ll love it:

• Intensive repair for dry, damaged, or colour-treated hair

• Infuses strands with moisture and strength

• Revives shine and elasticity

• Leaves hair glossy, healthy, and resilient

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💜 The One for Blondes Masque

Why you’ll love it:

• Deeply nourishes blonde, highlighted & lightened hair

• Neutralises unwanted yellow & brassy tones

• Strengthens and repairs fragile strands

• Restores brightness, softness & silky shine

• Leaves blonde hair looking fresh-from-the-salon WYLD ✨

 

💜 Together, these Belinda Jeffrey Hair heroes mean no more bad hair days—just radiant, WYLD confidence from blondes to brunettes and beyond.

 

SHOP THE 7 PIECE COLLECTION & GLOW UP

 

 

We’re WYLDly proud to share that Belinda Jeffrey Hair has taken home two wins at the 2025 Prevention Magazine Hair Awards! 🏆 The One for Blondes Masque was crowned Best Nourishing Masque, while the Colour Care Shampoo was named Best Colour Protecting Shampoo. Proof that these products don’t just look gorgeous on your shelf—they deliver award-winning results for your hair. 💜