As with many great stories, it all started with a party.

Lifelong fashion lover and native Aussie Kara Bensley-Austin wanted to introduce more Singaporeans to Australian chic: a laid-back, sun-drenched aesthetic driven by the cosmopolitan heartbeat of Sydney, Melbourne and Brisbane.  

She threw a party for Singapore’s fashion-forward, and was stunned by the response – as styles flew off the shelves, it was clear people wanted more. And so, was born. 

The WYLD Shop has grown up a lot since, but the party hasn’t stopped – as a vibrant lifestyle boutique, it’s now one of the main shopping attractions in the beautiful neighbourhood of Joo Chiat. A treasure trove of a store, it’s brimming with the brands that started it all: Le Specs, MINKPINK and more – but is now home to unique brands across Asia.

WYLD is the exclusive Singapore stockist of Nala Designs, famous for its colourful patterns, is home to the fabulous Malaysian label Frankitas, which uses artisanal Ikat fabrics in its accessories, and is champion of local brands launched by creative talents in Singapore like Mira and Moom!

And beyond fashion, The WYLD Shop curates art and homewares that make our hearts skip a beat, aromatherapy for mood and mindset, and a thoughtful selection that supports our self care and wellbeing, which Kara is passionate about as a dedicated entrepreneur, mother, and people-lover. 

More than ever, The WYLD Shop is about appreciating the beauty in life, having fun along the way and feeling good about ourselves. “Our mission is to promote self-acceptance and confidence, because to me it’s never about what you wear, it’s about how you feel when you wear it,” says Kara.

The WYLD Shop is Kara’s happy place, and we hope it becomes yours too.

A place that encourages you to LIVE WYLD, LIVE FREE & be who YOU want to be! ♥