Why So Blue
WhySoBlue is a women-led business started by mother-daughter duo Jaya and Shweta. They focus on bringing elevated dresses and separates for the conscious modern woman, following ethical employment and zero waste production.
WhySoBlue strictly follows Zero Waste Production in an effort to reduce fabric wastage that ends up in landfills. The fabrics they use are sourced directly from manufacturers all over India to empower artisans, ensuring they receive fair compensation for their products.


Why So Blue Zoey Pants
$99 SGD


Why So Blue Zoey Vest
$90 SGD


Why So Blue Liz Shorts
$65 SGD


Why So Blue Nia Wrap Dress
$199 SGD


Why So Blue Dottie Shorts
$75 SGD


Why So Blue Dottie Shirt
$95 SGD


Why So Blue Dottie Ruffled Dress
$125 SGD


Why So Blue Poppy Shorts
$89 SGD


Why So Blue Poppy Wrap Top
$115 SGD


Why So Blue Anya Vest
$90 SGD


Why So Blue Poppy Skirt
$165 SGD


Why So Blue Hazel Shorts
$79 SGD


Why So Blue Hazel Shirt
$90 SGD


Why So Blue Poppy Ruffled Dress
$195 SGD


Why So Blue Poppy Long Dress
$149 SGD


Why So Blue Zoey Applique Dress
$180 SGD


Why So Blue Amara Applique Dress
$180 SGD


Why So Blue Gul Tiered Dress
$185 SGD