Why So Blue
WhySoBlue is a women-led business started by mother-daughter duo Jaya and Shweta. They focus on bringing elevated dresses and separates for the conscious modern woman, following ethical employment and zero waste production.
WhySoBlue strictly follows Zero Waste Production in an effort to reduce fabric wastage that ends up in landfills. The fabrics they use are sourced directly from manufacturers all over India to empower artisans, ensuring they receive fair compensation for their products.
Why So Blue Amy Ruffles Maxi Dress
$185 SGD
Why So Blue Aria Wrap Dress
$139 SGD
Why So Blue Coco Halter Flared Dress
$215 SGD
Why So Blue Elle Shirt
$89 SGD
Why So Blue Elle Shirt Dress
$120 SGD
Why So Blue Elle Shorts
$75 SGD
Why So Blue Gul Tiered Dress
$179 SGD
Why So Blue Kit Wrap Dress
$149 SGD
Why So Blue May Ruffles Maxi Dress
$185 SGD
Why So Blue Nala Pants
$89 SGD
Why So Blue Nala Shirt
$89 SGD
Why So Blue Nora Pants
$89 SGD
Why So Blue Nora Vest
$80 SGD
Why So Blue Viva Button Down Dress
$139 SGD
Why So Blue Viva Wrap Dress
$159 SGD