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Why So Blue


WhySoBlue is a women-led business started by mother-daughter duo Jaya and Shweta. They focus on bringing elevated dresses and separates for the conscious modern woman, following ethical employment and zero waste production.

WhySoBlue strictly follows Zero Waste Production in an effort to reduce fabric wastage that ends up in landfills. The fabrics they use are sourced directly from manufacturers all over India to empower artisans, ensuring they receive fair compensation for their products.

Customers rate us 4.9/5 based on 18 reviews.

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21 products

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Save 20%Why So Blue Zoey PantsWhy So Blue Zoey Pants
Why So Blue Zoey Pants Sale price$79.20 SGD Regular price$99.00 SGD
Save 20%Why So Blue Zoey VestWhy So Blue Zoey Vest
Why So Blue Zoey Vest Sale price$72.00 SGD Regular price$90.00 SGD
Save 20%Why So Blue Liz ShortsWhy So Blue Liz Shorts
Why So Blue Liz Shorts Sale price$52.00 SGD Regular price$65.00 SGD
Save 20%Why So Blue Nia Wrap DressWhy So Blue Nia Wrap Dress
Why So Blue Nia Wrap Dress Sale price$159.20 SGD Regular price$199.00 SGD
Save 20%Why So Blue Dottie ShortsWhy So Blue Dottie Shorts
Why So Blue Dottie Shorts Sale price$60.00 SGD Regular price$75.00 SGD
Save 20%Why So Blue Dottie Ruffled DressWhy So Blue Dottie Ruffled Dress
Why So Blue Dottie Ruffled Dress Sale price$100.00 SGD Regular price$125.00 SGD
Save 20%Why So Blue Poppy ShortsWhy So Blue Poppy Shorts
Why So Blue Poppy Shorts Sale price$71.20 SGD Regular price$89.00 SGD
Save 20%Why So Blue Poppy Wrap TopWhy So Blue Poppy Wrap Top
Why So Blue Poppy Wrap Top Sale price$92.00 SGD Regular price$115.00 SGD
Save 20%Why So Blue Poppy SkirtWhy So Blue Poppy Skirt
Why So Blue Poppy Skirt Sale price$132.00 SGD Regular price$165.00 SGD
Save 20%Why So Blue Hazel ShortsWhy So Blue Hazel Shorts
Why So Blue Hazel Shorts Sale price$63.20 SGD Regular price$79.00 SGD
Save 20%Why So Blue Hazel ShirtWhy So Blue Hazel Shirt
Why So Blue Hazel Shirt Sale price$72.00 SGD Regular price$90.00 SGD
Save 20%Why So Blue Poppy Ruffled DressWhy So Blue Poppy Ruffled Dress
Why So Blue Poppy Ruffled Dress Sale price$156.00 SGD Regular price$195.00 SGD
Save 20%Why So Blue Poppy Long DressWhy So Blue Poppy Long Dress
Why So Blue Poppy Long Dress Sale price$119.20 SGD Regular price$149.00 SGD
Save 20%Why So Blue Zoey Applique DressWhy So Blue Zoey Applique Dress
Why So Blue Zoey Applique Dress Sale price$144.00 SGD Regular price$180.00 SGD
Save 20%Why So Blue Amara Applique DressWhy So Blue Amara Applique Dress
Why So Blue Amara Applique Dress Sale price$144.00 SGD Regular price$180.00 SGD
Save 20%Why So Blue Nora PantsWhy So Blue Nora Pants
Why So Blue Nora Pants Sale price$63.20 SGD Regular price$79.00 SGD
Save 20%Why So Blue Nora VestWhy So Blue Nora Vest
Why So Blue Nora Vest Sale price$57.60 SGD Regular price$72.00 SGD
Save 20%Why So Blue Gul Tiered DressWhy So Blue Gul Tiered Dress
Why So Blue Gul Tiered Dress Sale price$148.00 SGD Regular price$185.00 SGD
Save 20%Why So Blue Coco Halter Flared DressWhy So Blue Coco Halter Flared Dress
Why So Blue Coco Halter Flared Dress Sale price$151.20 SGD Regular price$189.00 SGD
Save 20%Why So Blue Elle Shirt DressWhy So Blue Elle Shirt Dress
Why So Blue Elle Shirt Dress Sale price$86.40 SGD Regular price$108.00 SGD
Save 20%Why So Blue Elle ShortsWhy So Blue Elle Shorts
Why So Blue Elle Shorts Sale price$55.20 SGD Regular price$69.00 SGD

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412 Joo Chiat Road, Singapore

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Wed-Fri: 11 AM - 6PM
Sat: 10 AM - 6 PM
Sun: 12 PM - 5 PM

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