(1) Kylie Cosmetics
Kylie Jenner, the mega socialite, is the brains and beauty of Hollywood’s most notorious family – The Kardashians. When your entire life is subject to public spotlight, instead of wasting it away with drugs and booze, Kylie cleverly leverages on her fame and launched an entire beauty collection – Kylie Cosmetics.
If there’s one thing Kylie is undeniably proud of… its her plump pout pucker-ready lips. Thus, her collection solely focuses on lip kits that have already taken over the world by storm (as seen from the sudden, overwhelming obsession with matte lipsticks).
Kylie’s lip kits have phenomenal matte formula that quickly dries your lips and magically thickens them for that selfie-ready pout! ;)
(2) Ashley Tisdale’s Illuminate Cosmetics
Ashley Tisdale or some may know her as “Sharpay Evans” – the fashionista diva from High School Musical. But it appears that her online and offline personas may not exactly be different… Especially with the recent release of her new makeup brand in partnership with BH cosmetics – Illuminate Cosmetics.
Since launching on 29th May ’16, Ashley has been going strong on publicity. Actively promoting these pretty-as-a-flower makeup products on her instagram and her lifestyle blog, The Haute Mess. The collection is small, limited to eye shadows and lip tints/gloss only. But who cares!! Quality > quantity, even superstar besties like Vanessa Ann Hudgens and Debby Ryan have gotten their hands on these beauties. So should you!! :D
(3) Gwen Stefani X Urban Decay Collection
The seemingly ageless, super talented Gwen Stefani could not be more of an inspiration when it comes to business, brains & beauty – a singer-songwriter, an actress, a fashion designer, a Mummy of 3 and now… a beauty guru that has managed to develop and design an entire makeup collection!
In early 2016, her collaboration with Urban decay is everything a girl needs to get that iconic “Hollaback” girl look with stunning slick lipstick colours and all her fav funky eye shadow shades!! Gwen wasn’t kidding when she said it was gonna be a “Sweet Escape” ;)
(4) Kat Von D Beauty
Kat Von D, the sexiest tattoo artist on the planet, as well as, TV personality best known for her appearance on LA ink. Unbeknownst to most, she carries her very own makeup line as well – Kat Von D Beauty.
Even in the packaging of her cosmetic products, Kat does not betray her badass exterior and rebellious profile. Every product has a wickedly cool aesthetic with its studded black casings and gothic lettering. Her makeup line is extremely extensive; covering from eyes to complexion to contour kits to brushes to fragrance and even nail polish selections.
If you’re into the punk and grunge scene, these drop dead gorgeous colours are fated for you. Get them all at Singapore’s Sephora to look and feel like a “rock star” according to the tattoo aficionado.
(5) Jessica Alba’s Honest Company
Jessica Alba is not only an amazing actress but an awe-inspiring businesswoman as well. This Golden Globe nominee landed herself on the cover of Forbes magazine’s “America’s Richest Self-Made Women” issue as the founder of a billion dollar endeavor, The Honest Company.
Jessica’s company boasts itself as a non-toxic brand that promises to use purely organic products, without health compromising chemicals. In September 2015, Jessica continued to launch an 83-piece cosmetic and skincare product line of mid-price range, $8 - $40 that is safe and affordable!!
Sadly, they are not sold in Singapore :( Fans of Alba, you gotta buy online!!